Australian hunting-gear company Spika is now the distributor of Lithgow Arms rifles and will spearhead the launch of the local gun-maker’s new range of civilian firearms.
Lithgow has moved away from OSA Australia, which distributes a number of different brands, in favour of Spika, which has never dealt in firearms before.
The fact that Spika has no competing brands in its portfolio is seen as an advantage by Lithgow’s management, which was reportedly impressed with Spika’s rise in the market over a short period of time.
As well as distribution through the Spika network, Lithgow will gain the benefits of Spika’s strong marketing ability.
Describing his company as “young and tenacious”, Spika managing director Dean Anderson said, “This is an exciting new direction for Spika, and an opportunity to distribute something so special — it is an opportunity we could not pass on.
“I was never going to deal in firearms unless it was something special and Lithgow is definitely that.
“It is our time to support this iconic manufacturer and make sure every Australian shooter has a Lithgow firearm in their gun safe.”
Lithgow has already announced some new models and is working on more as it positions itself to have a much greater slice of the commercial firearms market.
The first of the new rifles will be ready to deliver later this month to Spika’s network of over 300 gunshops around the country.
Spika is planning to look at distribution internationally, too. The brand is already established in NZ and the USA.
The tie-in with Spika will also provide Lithgow with access to a larger range of branded merchandise.
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